Thu. Sep 28th, 2023


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Prince Harry and Meghan Markle ‘will disappear in next five years’ warns expert

2 min read

A PR expert has claimed that Prince Harry and Meghan Markle could become completely undesirable to brands and even disappear if they don't "develop a new brand plan".

On June 15 the music streaming giant Spotify and the Duke and Duchesses' production company, Archwell Audio, “mutually agreed to part ways”.

And despite the schism, and a Spotify executive reportedly calling the pair "f*****g grifters", the duo continue to list the partnership on their website as a means of attracting other big brands, according to PR expert Kieran Elsby.

READ MORE: Prince Harry and Meghan 'casting themselves as martyrs' has 'ultimately hurt them'

He told The Mirror that the Sussexes have made a conscious decision to keep the Spotify mention in order to show other brands they are "targeting major deals".

Kieran said: "It is simple They need the Spotify association more than Spotify needs them. How times have changed.

"It is important to remember that their website serves as a representation of their brand and the Spotify mention will hold significance in their overall vision. It will show potential brands that they are targeting major deals and want to work with global brands."

Kieran, director of Media Global PR, said the Duke and Duchess of Sussex need to come up with a new game plan if they want to remain relevant to brands.

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He added: "I do feel they re-strategise and develop a new brand plan to ensure continued earnings, they seem to be very short term, quick deals, high prices with little longevity or real content. Soon enough these will run out.

"They should focus on long lasting deals, with real quality, depth and if they do that, their brand may remain relevant for a prolonged period," he said.

Thinking ahead to the future, the PR expert suggested Meghan and Harry need to "regroup" if they want to continue to gain an audience.

"In truth the real question is 'What can they offer in 5-10 years time?' I'd suggest not much on current form, yet if they regroup and stop focusing on making a quick buck, they may just still have some pull in the future," he said.

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