A Loveland family nurse practitioner faces a fine after failing to comply with a cease-and-desist order instructing him to stop illegally marketing and overstating the effectiveness of alleged COVID-19 cures and treatments.
Siegfried Emme, owner of Loveland Medical Clinic, will pay $20,000 if he complies with a consent judgment filed with the Larimer County District Court on Thursday, Colorado Attorney General Phil Weiser said in a news release.
“My office will hold accountable those who continue to break the law after they are told to stop — and in so doing continue to place the public at risk,” Weiser said in the release. “Falsely advertising alleged ‘cures’ and providing misleading information about treatments for COVID-19 can cause direct harm to patients and delay them from seeking the care they need.”
In March of 2020, Emme advertised “therapies as a treatment for the coronavirus and later began advertising other treatments he claimed were cures on his social media and blog while overstating their effectiveness,” the release said.
The AG’s office sent a cease-and-desist notice to Emme in November.
Among Emme’s alleged pitches was the anti-parasite drug Ivermectin, often used in animals, the AG’s office said.
In accordance with the consent judgement, Emme has agreed to “not make any false or misleading statement in connection with the sale of health or medical services in Colorado.”
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