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Britain’s most-popular swear word announced, and it’s no longer ‘bloody’

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Bloody has been relegated as Britain's most popular swearword and replaced with the more "versatile" F-bomb.

Flipping heck and bloody Nora may once have been the go to words for the nation's potty mouths but the F-word is now top of the pops among Brits.

However overall the nation are using less swearwords after a 27% fall in cursing over 20 years.

Bloody fell to third most used while s*** took the second place according to Dr Robbie Love at Aston University,

In the academic's paper, Text & Talk: An Interdisciplinary Journal of Language, Discourse & Communication Studies, he discusses how the study looked at conversations from 1994 and 2014, and analysed how often 16 swearwords appeared.

According to The Guardian 'bloody' witnessed an 80% reduction in the 20 years up to 2014, the F-word's usage decreased slightly and the popularity of s*** almost doubled.

The swearwords themselves were included plus new words that morphed from the original such as 's***hole'.

The study also found that men curse more often and while its usage peaks in people in the 20s it then falls after that.

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Love, an English language lecturer, suggests the fall in swearing overall may be due to changes in what people consider to be swearwords or people using other words that are not 'considered taboo' in place of cursing.

Love said: "‘F***’ has seen a substantial rise in usage over the last half a century.

"I think it is currently the swearword of choice as it is highly versatile – it can be slotted into speech in many different syntactic positions – and it is also semantically vague (in addition to its traditional usage to refer to sex), so it can be applied in many contexts.”

Love believes that the increase use of strong words such as f*** may in fact force them to become more widely accepted language.

"Despite the slight decline, swearing is still a major component of everyday conversation, and the dominance of traditionally ‘strong’ swearwords like ‘f***’ might cause us to reconsider just how strong it is and whether there should be less censorship of such words in contexts where swearing is highly policed.”

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