A lorry company hit back at a complaint by mocking them online and their Facebook fans loved it.
Pete White of Whites Transport Services Ltd described themselves in a recent social media post as an "anti-politically correct" firm in response to someone they ridiculed as a "busybody".
The family haulage business shared a message it received from a member of the public who was not impressed with a lorry parking across half a dozen spaces outside a supermarket.
However, the photo attached clearly showed the 550-space car park was next to empty when the lorry driver was grabbing supplies from a Sainsbury's in Coventry early on July 12.
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Pete from Whites Transport Services Ltd posted screengrabs of the bizarre rant on his company's Facebook page, CoventryLive reports.
The 41-year-old then suggests the complainant known as Chris should next time approach the driver but "prep some new underwear".
Since sharing his retort the post has gone viral, racking up more than 30,000 likes, shares, and comments.
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He even boasted that the complaint had spectacularly backfired after the family's business page clocked up an extra 9,000 'likes' in just two days.
Pete, from Weston-super-Mare, Somerset, said: "I'm sure this guy's the least fun person at every party he's at, and he chose the wrong haulier to message.
"The majority of hauliers would apologise and reprimand the driver, but we're the complete opposite of that.
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"We're not a politically correct company and whatever we want to say, we'll say it.
"In the picture, there's only two cars parked so it's pretty much empty. The driver could have parked right outside the doors, but he parked far away just to keep his truck away from the building.
"I've had messages to say the car park is enormous and it's never, ever full, even on the busiest of days.
"He's just a busybody that likes to complain and create a problem when there isn't a problem.
"As soon as I saw the message, I thought 'I'll have 10 minutes to think about a reply and then our Facebook fans are going to love it'.
"I really enjoyed writing the response and I thrive on situations like that. The reply was very polite but just using wit and sarcasm to beat them.
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"Even after the post he came back with a couple of replies and he's obviously a guy who won't change his mind.
"I called him a t**, I probably shouldn't have done that because I tried to remain professional at all points but that's hard.
"Sometimes we get messages from people that are serious and they're warranted and we'll deal with them seriously, but this makes a mockery of those."
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