Meghan Markle and Prince Harry's much-awaited Oprah interview is set to attract Super Bowl-style £100,000 adverts.
The couple reportedly filmed the chat last week and the bombshell episode will net huge sums for advert slots on US network CBS.
It is predicted more than 50 million people will tune in to the controversial interview next month.
This makes it as popular as the American Football final, which means a 30-second slot for adverts could be worth £100,000.
The episode will air on March 7, and ITV is the favourite channel to win the UK rights for Brits to tune in.
A further 15 million could tune in here too when the chat is aired the following day, reports The Mirror.
Media expert Jonathan Shalit said: “It’s the interview of the year.
"ITV will get between 10 and 15 million as it’s a landmark event and still during British winter time, in lockdown with dark nights.”
It has been reported that Harry, 36, and Meghan, 39, are not accepting a fee for the chat.
But Shalit believes it will lead to them vastly increasing their future US earnings.
He said: “It’s a lot of money, but Harry and Meghan need a lot as they’ve an expensive life to fund in America.
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"They’re on an upward trajectory in terms of earnings.”
And Gideon Spanier, of advertising mag Campaign said: “On ITV, if it could get a large audience of over 10 million, a 30-second spot might command £100,000.”
Fans are eager to watch the interview, and there could be a possibility Meghan's mum Doria Ragland makes an appearance.
The mother and daughter duo are said to be extremely close, and the interview could give us further insight into their relationship.
Doria, 64, was the only member of Meghan's family to attend the Royal Wedding in 2018, which is why it could be likely she appears in the interview.
She has been on hand to help with childcare following the birth of Meghan and Harry's first son Archie Harrison, one, in May 2019, writes HELLO!
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